In the small village of Iseltwald, people gather at a pier, not to catch a boat but to take a picture of where their favourite Korean drama was filmed.
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Crash Landing On You is a love story in which a high-flying South Korean heiress accidentally paraglides into North Korea, lands on a soldier and falls in love with him.
Large sections of the TV show were filmed in Switzerland and now fans are travelling to various locations to reminisce.
At the landing pier, people queue to take photos, film videos and some even bring drones to make sure they've got the perfect shot.
"It was so amazing. I instantly felt transported back to the scenes of the K-drama and felt more connected to the characters," she told the BBC.
Just five minutes away from the pier in Iseltwald is Hotel Chalet du Lac, where one staff member owes his job to the show.
Carlo Fittipaldi, who lives a short drive away in Interlaken, was looking for work when his wife suggested he look in Iseltwald after seeing it on Crash Landing On You.
Chalet du Lac took him on and now he sees tourists entering the hotel to ask questions about the location.